Market Less, Book More
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Online Marketing For Accountants
The support that takes you from hustle and hope to flooded with leads and clients…
without you wasting time & money on marketing fads that flop!
You’re an Accountant with a proven offer. Now you want a simple way to bring in an infinite supply of clients to scale up
You want to reach more people and get more clients without burning yourself out in the process?
Marketing your business and bringing in leads can feel a bit like learning to do yoga on a paddleboard. Complicated and kinda messy
Maybe it goes a little something like this…
You set a goal for getting more eyeballs and clients…
👉 You spend time researching the latest strategies, buy a couple of courses but end up down a rabbit hole of learning and never quite get things off the ground
👉 Maybe you even DIY your own sales funnel and play around with Facebook ads - but where are the clicks and where are the clients?
👉 You’ve got a few marketing strategies on the boil at once - because the gurus say you should show up everywhere, right? But this has just left you overwhelmed and unsure about what’s actually working
👉 You steam-roll ahead into the latest ‘new thing’ and then switch gears quickly when it doesn’t deliver, feeling deflated and let down.
👉 In fact, you wonder if you’ve somehow given yourself a full time marketing job without the six-figure salary or paid leave!
At the end of the day you’re left with a half-baked strategy, lots of things to do but results that are 💩👎
Marketing is HARD.
And doing your own marketing while trying to run a business is even harder
INTRODUCING
Market Less, Book More
A Complete Marketing System That Helps You Reach More People, Get More Clients And Stop Throwing Time And Money At Things That Don’t Work
WARNING: This is NOT your typical marketing offering.
Let’s blow up the biggest online marketing myth . . .
❌ You don’t become a master at marketing by throwing thousands of dollars at one campaign, or one secret system, crossing your fingers and praying it rains money
The only way to get really good at marketing is to TEST.
And in Market Less, Book More, I know that the numbers don’t lie. So instead of the Kevin Costner Field of Dreams approach where you build it and hope they come.
WE TEST BEFORE YOU INVEST
Our founder and head honcho Alycia Edgar is the only marketer out there who thinks like an accountant (cue more profit!) and the only accountant who thinks like a creative marketer (cue more clients!)
Which means you get:
Maximum results with the minimum risk in the shortest amount of time
"Alycia’s knack for looking at the numbers and coming up with a strategy that’s right for your business is like nothing I’ve experienced. She is creative but practical and delivers exactly what she promises. In an online world full of smoke and mirrors, Alycia is the real-deal."
Nikki Clark,
Personal Branding for Experts
Let’s go 90 days into the future and see what things could look like for you…
✨ Appointments flooding in on autopilot with perfect-for-you clients who are ready to pay
✨ A whip-smart marketer at your beck and call, reviewing all your marketing materials so you can finally feel in control of your marketing
✨ Predictable revenue no more wing and a prayer 🙏 so you know your revenue will be consistent and keep growing
✨ Your entire year of marketing and revenue generation mapped out - you’ll feel confident the sales will roll in and you’ll finally feel that weight lift off your chest.
✨ The doors of opportunity opening to more impact, exposure and more revenue because your marketing is doing all the heavy lifting for you
✨ True return on investment and return on time, knowing you aren’t throwing money into the Facebook furnace never to see it again
Because here's the thing
Without effective marketing, everything else in your business will tumble down like a house of cards.
Successful marketing on the other hand can build you an unshakable foundation that creates month upon month of predictable profits and deliver long term success
Ready to have IT ALL instead of piecing together the marketing puzzle bit by bit?
Here’s what’s included when you work with me inside Market Less, Book More.
🔥 Personalised Marketing Strategy:
I’ll review your current marketing, analyse your competition, identify the gaps and opportunities and help you create a custom plan that fits like a glove
🔥 Sales Funnel From Scratch
Once we’ve mapped out your best marketing approach l’ll help you create your ENTIRE customer journey and every piece of copy you need
🔥 Profit Maximiser
Working with your marketing strategy and your refined offers, I’ll help you to create a robust revenue roadmap, forecast your sales and profits and stop any cash leaks before they happen
🔥 Ads Management
Once your funnel is functioning and ready to go I’ll help you to create and launch your ad campaigns using our “Test before you Invest” approach so that you see quick results without breaking the bank.
🔥 Copy and Creative
No more staring at a blank screen or spending hours in Canva creating that ‘perfect’ ad. You have access to our battle-tested copy and creative skills and how to use AI to truly represent your tone of voice
🔥 Strategic Support
They say it takes a village to raise a business, that’s why I’ll hold your hand every step of the way, reviewing results, tweaking and supporting you as you grow
All successful marketing starts with strategy - and I make sure yours is unique to your goals and your business
Profitable funnels need every touchpoint to work in harmony, I’ll help you create all the assets which will make your funnel a smash-hit
It’s time to drive eyeballs to your offers. I’ll help you create the most powerful lead generation assets & power them with Facebook ads
When your funnel is pumping I’ll show you how to scale and optimize for higher profits with less time
Founder of Business Performance HQ. I’m a former Accountant, long-time Marketing Expert and Digital Nomad. (Currently writing to you from my campervan traveling around the UK!)
I'm on a mission to create time freedom for our clients, so their profits can take flight. Because, at the end of the day... you'll never make the money or the impact you want if you can't create more time.
In fact, I have my own personal recipe for the perfect time-rich, profit-fueled business, and it goes like this:
Take one hot-wired marketing brain.
Add a splash of financial genius from a previous life crunching numbers and balancing books.
Dollop on all the skills earned from five years running a six-figure business while globe trotting and hot-spotting from the back of a camper van.
Season with a unique 'test before you invest' approach.
Stir together and bake into a bespoke creation that makes other marketing offers look like artificially laden fast food.
In short, what I'm saying is my recipe will make your marketing dreams come true - without you throwing away your precious time and money.
If you’re an Accountant and you’re craving the white-gloved approach, I personalize my recipe to give you absolutely everything you need to create consistent cash and impact.
The result?
A stress-free and profitable business that gives you back your time and your happiness.
Ready for me to guide you in your marketing so you can get back to doing what you love the most?
Let's talk.
Are you an entrepreneurial Accountant who’s ready for a profitable business that gives you back your time and your happiness?
Here’s the answer to a few questions that might be whirling around in your brain…
I’m an experienced business owner but I’ve never run ads, is this for me?
Yes! If you really want to scale what you’re already doing and get your offer in front of way more people in an automated way
I’m worried that all my money will be burnt at the altar of Facebook, how can I trust you?
You’re in luck, my former profession as an Accountant has indoctrinated me to always focus on ROI (return on investment) and our core philosophy is to start with a small budget and test before we invest further.
Why do I have to chat, can’t I just sign up now?
This process helps me determine if I can help you achieve your goals… And which level of support would suit you best. Some results can be relatively quick, but others require some time to get momentum… depending on where you are at in your business. I need to make sure we can provide a ROI (return on investment) for you.
How long do I have to sign up for?
This is a minimum 90 day program…. There are foundational messaging, testing and then assets required in your marketing suite…. I'm all in supporting you, so if you're all in too, you can have new appointments in your calendar within the first 30 days.
Can you guarantee my results?
This is a combined effort, YOU and me... I'll give you the guidance and the system and support you along the way and while I stand by my system, it' still up to YOU to commit to the process.
Why don't you offer a DONE FOR YOU service?
I did, and I learnt a lot from it. You see by nature Accountants have a willingness to "throw money at things" to get them done and abdicate any responsibility of the process... Might seem like a harsh statement, but you and I both know it's true. Over the years I've figured out it DOES NOT work. You need to be invested in the process to understand it, because ultimately marketing is about people and YOU as the business owner have to be involved. Your true core message can only be told through YOU, and when you understand the process and mechanics of it better it allows for this to truly shine...
I’ve found that writing the copy is one of the hardest things for people to do… it all starts by understanding your ideal client avatar and developing your unique framework. Once this is done, the rest is relatively simple plug and play.
