We're your funnel partner for design, strategy and leads. With our industry experience and unique blend of skills, we implement a customised plan optimized to bring leads into your funnel.

We've been involved in the accounting industry for over 20 years, marketing over 10 years, and helping Accountants with their marketing strategy. 

Our top values are creativity, innovation, collaboration and client success. We make sure all the components are in place and working to get you to the leads faster. Marketing is all about the measurable results. We never stop monitoring, analysing and testing. That's our promise to you.
Who Am I? 
Hey! I’m Alycia Edgar. I believe you should be able to derive as much profit as possible for the time and money you invest in your business. 
What do I Know About This?
I’m a reformed accountant of 20 years, had my own accounting and coaching practice for 10 years and have spent time in the workforce in training, systems implementation and business advisory. I've been marketing for over 10 years and now, I'm a Digital Marketing Advisor.

As you can probably tell from my experience I'm not one of those boring accountants! (in fact, people would laugh at me when I said I was an accountant. They didn't believe me!) And I also owned a surf shop for 5 years, yeah I know that’s a bit random isn't it? Taught me a lot.  

In all that time working with business owners, I saw the struggle to grow their business. I was having the same issue too! But, how do you learn all the things necessary to grow your business, and find the time to do so? While adhoc efforts can create some wins, it’s exhausting. I was so exhausted I walked away from my business. And left my profession all together! I look back on it now, and I know exactly what I didn’t do that was imperative for long term sustainable growth. I was missing just two things.  

Strategy and a sustainable system for lead generation.  

I didn’t have a strategy. I had lots of moving parts, lots of marketing things but no clear path to make them work together. And while I had all the pieces of a lead generation funnel, I wasn’t driving enough leads to the funnel to make it sustainable.  

No lead system = stagnant growth  

No strategy = no sustainability  

And now? Now I help accountants, bookkeepers and financial planners  ensure they have the right strategy in place to grow their business, and generate leads to a sustainable funnel. 

How do I do that?  

I offer coaching focusing on strategy and creating a sustainable leads funnel. And marketing services focusing on lead generation, through Facebook advertising.  

But Who Am I Really? 

I’m fiercely independent, passionate about business and a massive idea generator. 

I’m a no B.S kinda gal. I will always call out the elephant in the room. 

I simplify the complicated and have an extreme ability to get mountain loads of stuff done and help others do the same. 

I love coffee and working in my coffice. My best days start with a walk on the beach watching the sunrise.... its spectacular. 

I love change, thrive on it.  

I love to write. 

I love to travel and I’m on a mission to create the ultimate travelling lifestyle that cohabits nicely with my passion for helping you generate leads.  

I also believe in being fully me, no holding back, no dulling my sparkle. If you can handle sparkle in your business we’ll get along famously. 
Hint at the fact that you discovered the secret...
...the solution, the result of all this pain and suffering, and now...
you are on a mission to help others just like you!

what we do here at BUSINESS PERFORMANcE HQ
We develop a strategy for a lead generation funnel and implement the technology that puts it on autopilot. You watch the leads come in!
Have a funnel, but not getting the traffic nor leads you'd like? We can create and manage lead generation you get those through Facebook Advertising
Need accountability and support to develop online programs for your clients? We have programs that start with idea generation to online program launch.
Get started with my top Facebook Ads to get more leads into your business!
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