
And somehow ended up more trapped by it than when you started.
The billing is solid. The clients keep coming. And you still can't take a week off without your phone going off.
The hours pile up because the firm routes everything through you. Decisions, delivery, problems... they all land on your desk because there's no system to catch them.
The hours don't come down by working harder or hiring faster. They come down when the dependency does.
That's what we fix inside The 20-Hour Firm.
Focus. Offer. Lead. Conversion. Delivery. Retention. Scale.
When one engine is broken, everything routes back to you. You become the fix for every gap... whether you want to be or not.
The 20-Hour Firm starts with diagnosis. Which engine is broken? Fix that one first. Install the system. Remove yourself from that function. Move to the next.
Do that across all seven and the 20-hour week stops being a goal... and starts being how the firm actually operates.
You built something real.
When these systems live in your head, the firm feels heavy.
When they live inside an operating system, the firm runs without you.
That’s the difference between effort and leverage.
Inside the 20HourOS, these systems are already handled:
The Focus Engine - Your priorities, boundaries, capacity, and daily decisions are contained... not constantly renegotiated.
The Offer Engine - Your positioning, packages, pricing, and scope are stabilised so over-delivery stops being the default.
The Lead Engine - Demand is created without relying on constant content, referrals, or manual follow-up.
The Conversion Engine - Warm leads and proposals convert cleanly without chasing or pressure.
The Retention Engine - Delivery, client experience, and upgrades protect margin and reduce churn by design.
The Scale Engine - Systems, workflows, delegation, and automation replace manual effort as the firm grows.
The Freedom Engine - Time leverage, boundaries, and optionality are built into the model... not left to willpower.


Former accountant.
I left accounting. Then spent a decade figuring out why firm owners can't step away from their own firms. Turns out it was the same reason I couldn't.
I built a marketing agency after leaving the profession, watched it collapse during COVID, and rebuilt from scratch using systems instead of effort.
I now run my business from a motorhome travelling Europe with my partner Dave and our cavoodle Leo. 20 hours a week.
Everything inside The 20-Hour Firm comes from the systems I actually run. The 7 engines framework, the AI tools, the operating model... none of it is theory.
The system works. I'm living it. And I built it for you.
Private community of accounting firm owners
Business Dashboard HQ to track all 7 firm engines
Blueprint audio: how a 20-hour firm actually works
Audio series: build a firm that doesn't rely on you
Book: work less without losing revenue
30 Day Reset: video challenge
Everything in Standard, plus:
Full operating system to run your firm in 20 hours
AI tools that replace manual firm admin
Monthly Firm Fix live working session
Audio series: turn your firm's offers scalable and clean
Templates, SOPs and implementation resources
Everything in Premium, plus:
Weekly group implementation call
Direct async support with Alycia
Pre-built GHL sub-account for your firm
AI agent built for your firm's specific workflows
Complete 20-Hour Firm implementation roadmap
The Roadmap is a 30-minute strategic diagnostic that maps your 7 Engines, uncovers your biggest time leaks, and shows you the real reason your firm feels heavier than it should.
This is not a coaching call.
It’s a clarity tool ... designed to reveal exactly what needs to change for your business to run in 20 hours per week.
The Roadmap is also the only entry point into all advisory tiers.
If we’re a fit, I’ll recommend the level of strategic access that aligns with your goals.


CPA, CA, CIA
(BC, CANADA)


Founder CEO